posted on October 16, 2024 by Jen

The Least Annoying Price Increase in History

Let’s face it: no one loves a price increase. But today, we’re here to deliver what we believe is the least annoying price increase in history.

While we may occasionally adjust our pricing for new users, here’s where we’re different: as a loyal customer, your price is locked in at the rate you came in at, or whatever you last selected. Our way of saying thanks for sticking with us!

We’re raising the minimum for our flexible pay-what-you-want annual plan from $40 to $50 per year effective October 22, 2024. Everything else remains the same– same great features, same unlimited access, and the same commitment to delightfully simple personal finance.

What this means for you

  • If you’re a current subscriber, you’re grandfathered in to whatever plan you currently have. No action required and nothing changes, unless you want to lock in a lower price going forward!
  • If you’re new to our platform, welcome! Make sure you lock in the $40 per year price before the pricing increase, even if your trial hasn’t ended yet.

Why make this change

We’re constantly thinking of ways to improve Lunch Money through new features and improvements, community initiatives and team expansions. This change helps us maintain the great experience you love while ensuring we continue to grow sustainably.

What doesn’t change

  • We remain bootstrapped and independently-run
  • Your access to all the features you love
  • Our commitment to continually improving the platform

We understand that price changes can be stressful, but we’ve done everything we can to ensure this one has the least impact possible. So, here’s to more great features, better performance, and an even stronger community—all while keeping things as non-annoying as humanly possible.

Thank you for your continued support! We’re excited to keep growing with you.

Jen is the founder of Lunch Money, a personal finance management tool for the modern day spender. She is proudly Canadian, is currently based in Los Angeles and loves running both the business and half-marathons while traveling the world. Find her online at Twitter or her personal blog.

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